If you have a website when did you last review it?

Do you have a website for your business?

If you don't you may be missing out on new business and marketing opportunities.

If you do have a website when did you last review it?

Was it about 5 years ago when your site went live to the world. If so I bet that it has got incorrect and out of date information on the site.

So what do you do, re-design the site or start again with a new site?

Before you start you need to consider what you want the site to do.
Is it to be a simple web advert or a brochure of what your business offers. Do you want to sell products or services on line?

Are you going to update the site yourself? If so you want to have a user friendly back end CMS (content management system). This will allow you to keep the site up to date and add pages etc.

All the content, images and information on the site should be relevant, interesting and up to date.

Old information, products and offers send out the wrong message to your customers. In my opinion it shows that you are not bothered about your brand/business.

Your website layout should be user-friendly with the interface and navigation being simple and reliable. How often when you go to a site that takes along time to load so you just click and go.

The appearance of your site graphics and text should be professional, appealing and relevant. Include a style that flows and you need to follow all your other marketing and branding material. This will show consistency. 

If you write the copy for your website make sure that it has the right keywords that are relevant to your product or services that you offer. This will help customers find your site when they use search engines like Google.

When you are setting up the site add a news page, a blog, links to twitter and facebook etc. Keep the news, blog, twitter etc up to date as search engines like sites that are kept fresh with new information.

Add links from your website to other sites that are interesting and relevant. For example trade and professional bodies ie Gas safety if you are a plumber or local attractions if you are a hotel or B&B. Ask for links back to your site.

With links don’t make the mistake of just adding lots of links that are not relevant as this does not help with search engines and can send out the wrong message to your customers.

Make sure that you add your web address to all your stationery and marketing material. If you have company cars or vans put the website on them

If you would like us to review your site or design you a new site please give me a call. A content management system website designed to work for you start from £950.00 plus vat.

Thank you for reading this blog.

Regards

Mike Handley

Graphic results

01773 599159