Do you rely on Yellow Pages advertising for getting your new business? Is it working for you lately? Discover how you can improve your results and probably even save money on your advertising spend.
Many businesses today still rely on Yellow Pages ads for their advertising. They often keep advertising as "we've done it for years " but never monitored the response.
Can you remember when they used to say "let your fingers do the walking" well mine do -straight to Google.
When we get a new copy of Yellow Pages it goes straight into the recycling bin. Therefore all the advertisers in Yellow Pages have wasted their advertising spend on me.
Most people now go online to look for services or products. This means that businesses need to be on the internet and be found on Google.
How can your business be found online?
An expensive way is to buy advertising from Google AdWords. If you search for your keywords, for example plumber or accountant, at the top and along the right side of the screen you will see a range of adverts. The companies who are paying for those ads have placed high bids to show up on that first page, every click on their ads will cost them.If not controlled properly this can be come very expensive.
If your business needs a quick result then Google AdWords may well work for you.
I think that instead of speading £1000's on a Yellow Page advert invest in making sure that your website works and is well optimized, so that Google considers it to be among the most relevant for the search results.
A well optimized website will cost less than either Google AdWords or Yellow Pages advertising and in my opinion you will get more new business.
