Well 2010 is nearly over and done with and 2011 will soon be here. So make time now to look back and review your marketing of 2010.
What have you done in 2010 that has worked for you? What business do you think that you may have missed by not promoting and marketing correctly?
The first thing I would suggest that you do is to take a look at all your marketing material that you use at the moment.
Does your logo and branding look fresh and professional?
Do your business cards, letterheads inform customers about what products or services that you offer?
Are you brochures up to date or do they have images of products or staff that are not correct?
When did you last review your website? Is the information up to date?
Are you wasting money on advertising that does not work for you? Have you monitored the response from adverts? Do you get your staff to ask "how did you hear of us?"
The above are just a few ideas, if you need help just ask us.
Now for 2011 get a year planner and the look back at 2010 and look at your peaks and troughs in sales. Now put the troughs on the planner so you can try to plan to increase sales with offers and promotions etc.
Look at key dates and events in 2011 ie Sporting, Royal Wedding etc and look at planning events or offers. ie Do a "Not a Royal Wedding event" eg make your bar a wedding free zone.
Use the power of Twitter etc to increase lines of communication with people.
Look at different ways of promotion ie reverse graffitti advertising, etc.
These are just a few quick ideas if you need help to plan, design and develop your branding and marketing then just pick up the phone and let's meet up.
Happy Christmas and have a great 2011.
Regards
Mike
