This is the logo/identity for the Nine Star Ki iphone app for Rachel Elnaugh www.rachelelnaugh.com
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Thursday 21 October 2010
Saturday 9 October 2010
X Factor, Twitter and Organic Yogurt
X Factor, Twitter and Organic Yogurt
Last night in the first adbreak for X Factor I saw for the first time an advert for organic yogurt produced by Yeo Valley. (To see the advert visit http://www.youtube.com/Yeotube ) This for Yeo Valley must have been a big call to book that slot as this must be one of the most expensive ad slots going. The impact of the advert was quite amazing as at the start of the evening Yeo Valley ( www.twitter.com/yeovalley ) had just over 400 followers on Twitter. During the evening the amount of comment about the advert on Twitter meant that Yeo Valley started trending, at one point they were number 2 /3 trending word/phrase on Twitter in the UK even higher than X Factor, what great free marketing. What Yeo Valley did well last night was to interact well with twitter users. As at this morning they now have 623 followers and have gained great exposure. Great result Yeo Valley.
Last night in the first adbreak for X Factor I saw for the first time an advert for organic yogurt produced by Yeo Valley. (To see the advert visit http://www.youtube.com/Yeotube ) This for Yeo Valley must have been a big call to book that slot as this must be one of the most expensive ad slots going. The impact of the advert was quite amazing as at the start of the evening Yeo Valley ( www.twitter.com/yeovalley ) had just over 400 followers on Twitter. During the evening the amount of comment about the advert on Twitter meant that Yeo Valley started trending, at one point they were number 2 /3 trending word/phrase on Twitter in the UK even higher than X Factor, what great free marketing. What Yeo Valley did well last night was to interact well with twitter users. As at this morning they now have 623 followers and have gained great exposure. Great result Yeo Valley.
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