The allotment and effect on business.

In late last year we had the chance to get an allotment in Belper, we had been on the list for about 2 years. www.lizmikelucyjackallotment.co.uk/ 

The allotment was in a mess and we are making slow progress.  So why "the allotment and effect on business" then? What the great thing that we are finding is that it is creating great family time with the children and time to focus the mind.

When I was there the other day the allotment brought back to me memories of a training course that I went on many many years ago.

The training course was about sales ideas and then thinking the allotment is very much like sales.

First of all you have to prepare and clean the ground, this is like in preparing your database, ie making sure that you have the correct information or preparing the right product or service.

Then when you have prepared the soil, you then sow the seeds. This in business is like doing networking events or sending out sales letters, what you are doing is sowing the seeds for future business.

When the seeds are sown in the ground you then to nurture them. This is like nurturing the slow building of trust and relationships in business, as people in general buy on trust.

As the seeds grow they then start to turn into the fruits of your labour.  As the relationships in business grow you then get the result in sales. You have to keep working the allotment and your business to harvest the long term results.

Old phase "you reap what you sow" so I hope we get some great fruit and veg later in the year.