Welcome to the life and times of Graphic Results.

Hope you find our thoughts, ideas and the stories of life running a business and balancing family life with the children ( Jack and Lucy) interesting, fun and useful. Set up in 1998,Graphic Results offer graphic design, web design, marketing and printing. We work with clients from start-up's,SME's to major PLC's, from the private sector and public sector.
Regards Liz and Mike

Sunday, 17 July 2011

New signage for Next Generation Health Care on Pride Park Derby.

Signage we have produced for Next Generation Health Care on Pride Park Derby with off set cut out logo and lettering to the main sign.

Saturday, 16 July 2011

Website sales opportunity, sell fixed price websites, commision only

We are looking for a people to sell our fixed price web packages.
ie a 5 page website that customers can update themselves for only £299.00.  
The website's can have twitter feeds, contact forms, maps etc 
The websites are great for small and medium business's from plumbers, 
training company's, etc Earn £50 per sale. This is commision only.

Please email me if you are interested.

Many thanks
Mike

Thursday, 30 June 2011

Tuesday, 28 June 2011

Thorntons shutting shops, what can we learn.

Confectionery firm Thorntons are going to shut about 180 shops across the UK. Some may be saved by becoming franchise shops.

In my opinion this has been on the cards for a very long time. The reason for this is that over the last few years they have devalued the traditional brand by creating products that are sold in supermarkets. At Christmas I even came across Thorntons boxed chocolates being sold at half price in a petrol station.

I can understand why they have extended the brand for volume sales, however in my opinion they have got it wrong. If they had no Thorntons branded shops then it would not have been an issue as it couldn't have devalued the brand.

What Thorntons need to do in my opinion is to split the brand, sell exclusive Thornton chocolates in their own shops only and to create a new brand for the supermarkets and volume sales.

The brand name which I think would work would be  "The Chocolate Cabin" but in very small print on the back of the packaging made by Thorntons. The Chocolate Cabin is a historic name used by the company in the past. Think about the split brand of Toyota and Lexus and how it works well for them ie. Toyota is seen as a volume brand and Lexus being the luxury brand.

When the brand has been split and the number of shops reduced then make the shops a great experience and create a wow factor.  May be learn for the French and in larger units add a Patisserie selling pastries and sweets.

This year Thornton's are 100 years old and from what I have seen of the point of sale, window display's and promotions in their shops I think it has looked very down market and has cheapened the brand.

Hope they sort it out so we have another 100 years from a historic UK business.

Saturday, 14 May 2011

Start them young.

My boy Jack who is 10 years old wants to www.pgl.co.uk (AKA parents get lost) next year with school and it's going to cost £230. 

So what Liz and I have said to Jack is that he needs to make the money to pay for it so he has decided to set himself up in a little business buying in stuff and selling it on to make a profit. 

We will lend him some money to start him off to do this but I think this will be very interesting for him. 

He loves programs like The Apprentice so over the next few months he will be learning so much so I will be posting up dates about what he is up to and his progress. 

I think this is very important for him to learn about the life skills of how to make a profit and most of all the value of money, as many children just think money grows on trees.

The thing is even if he does not make enough money the bank of mum and dad will kick in and pay for him to go but don't tell him I have said that!

Jack has now got an online shop on his website that I have helped him to set up thanks to Amazon. He is also looking at buying products to sell to his friends and family.

Jacks website is http://www.jackrh.co.uk/

Thursday, 21 April 2011

Denby Pottery Centre Leaflet 2011 we have designed.

An A4 3 fold leaflet for Denby Pottery Centre Leaflet. The little boy on the inside is Jack taken a few years ago.