Direct mail (aka as junk mail if not done right!) is an great tool to help market and promote your business.
A key point is to make the direct mail so it appeals to customers. It needs to grab their attention. Direct mail is a great tool to attract new customers and to keep existing customers informed of your offers and products.
A few tips.
Consider who the target audience is.
The target audience is so important when developing a direct marketing campaign. A data list can be created by using your in-house data base of customers and contacts. This is great if your information is up to date and correct, if it is not up to date you can waste money with the mail out as the results will be poor. Another option is to buy a fresh up to date data list from businesses like www.whichlist.com. They can help target the list based on geography, business type, business size, etc.
What is the objective of the direct mail?
You need to make a clear objective to the campaign, you need to include all the information that will get the customers attention, the offer needs to be right so the customer takes the action to respond. Make sure you put on a method of contact ie telephone number, email, web etc
Effective design works.
The design of the mailer is so important, it must be eye catching, have impact and look professional. The design and finished quality of the direct mail reflects on your business.Think about it if the mailer looks poor then your business looks poor!
Time the mailer right.
Timing of the mailing impacts its effectiveness and the result of the mail campaign. i.e Promoting barbeques in the start of the summer season is bound to be effective. Before you mail out just check that you have enough promotional stock or staff to meet the demand.
Keep track of the responses.
Tracking the responses to the mailing is so important. This will help to measure the success or failure of the direct mail campaign. By tracking this will help to justify another direct mail campaign.
If you would like help on a direct mail campaign please call us or pop in for a chat.
Here at Graphic Results we have creative ideas that will help your business grow. We believe that it's all about listening to what you need and then it's team work.Call us on 01773 599159 to find out how we can help you.
